2023 PANTONE COLOR OF THE YEAR

PANTONE 18-1750 Viva Magenta

Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all

2022 PANTONE COLOR OF THE YEAR

PANTONE 17-3938 Very Peri

A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.

Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.

2021 PANTONE COLOR OF THE YEAR

PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating

A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.